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About us

Pipedrive experts who speak business first.

We're a UK CRM consultancy that has built business systems for SMEs for over a decade. We start with how your business sells, then shape Pipedrive to fit it, not the other way round.

David Nandhra, Founder and Director of zedConsulting

David Nandhra

Founder & Director

Over 25 years delivering sales, marketing and customer service solutions across commercial, public and non-profit sectors. Previously with PwC, EY, IBM, Salesforce and Logica/CGI.

  • CRM strategy & roadmapping
  • CRM evaluation & selection
  • CRM architecture & design
  • CRM adoption
Our story

Consulting that starts with your business, not the software.

zedConsulting was founded in 2018 to help UK SMEs get more from CRM. Since then we've delivered more than 150 implementations for commercial, not-for-profit and public sector clients.

We're vendor agnostic, which means honest, unbiased advice rather than a sales pitch. As well as Pipedrive we work with Zoho, HubSpot, Salesforce, monday.com, Attio and more, so when we recommend Pipedrive it's because it genuinely fits.

So why a Pipedrive practice? Because for sales-led businesses it's the quickest route to a pipeline the whole team actually uses. Done well, it's simple. Done badly, it's another abandoned system. We make sure it's the first.

Every consultant on your project has done this many times before, and you see everything we propose before you spend a penny.

Why us

Principles our clients actually feel.

Not values on a wall. These are the six things clients tell us make the difference.

Deep CRM experience

More than a hundred builds and migrations. We know which set-up decisions you'll regret in year two, because we've watched them play out.

Big 4 thinking, SME pricing

Structured discovery and delivery discipline from consultants with enterprise backgrounds, without the layers of people you'd be paying for elsewhere.

Cross-sector experience

Professional services, construction, renewables, compliance, recruitment and membership bodies. Unusual sales processes are normal here.

Business outcomes, not just IT

We start from revenue, conversion and reporting. Configuring Pipedrive is the easy bit once the thinking is right.

Agile delivery

Working Pipedrive every couple of weeks, steered by you. No long silence followed by a big reveal nobody asked for.

Flexible, on-demand pricing

Pre-purchased service hours, drawn down as work is done and tracked in real time. Scale up or pause without renegotiating.

150+

CRM and business-system solutions delivered for UK SMEs.

98%

Client retention. Clients stay with us long after go-live.

40%

Average reduction in manual admin time.

2 wks

Typical time to first measurable value.

Certified experts

Certified Pipedrive consultants, accountable for the result.

Certification isn't a badge for its own sake. It's the difference between a consultant learning on your project and one who already knows where the platform bends and where it breaks.

Platform know-how, first hand

We keep up with Pipedrive's roadmap and add-ons, so we design for what's coming as well as what's there today.

The right plan, not the biggest

We advise on the Pipedrive plan, add-ons and number of seats that suit where you are now, and when it's worth upgrading.

Accountable delivery

A UK company, ICO registered, with a name and an address you can hold to account, and a named consultant who stays with you.

Client feedback

What our clients say.

From our wider CRM practice at zedConsulting. Different platforms, the same consultants, the same standard of work.

"From the outset they took the time to really listen and understand our specific requirements, and the end result is a system that fits our needs perfectly."
Simon BakerCEO, Baker & Associates
"Their team quickly grasped the complexities of our environment and played a key role in unlocking process potential. Their expertise and support have been outstanding."
Alaster PurchaseCEO, National Security Inspectorate
"Extremely knowledgeable and expert in their area of work. They helped us build and move CRM systems, which has saved our team a huge amount of time. Cannot recommend enough."
Abby CahillFinance & Operations Director, Cahill Renewables
"They have assisted us in refining our sales and operational processes. David and his team have been a pleasure to work with. We will definitely work with them again and again."
Ian McCaulOperations Director, Alma Risk
"Excellent support during our implementation. David and Khurram are a pleasure to work with, demonstrated a clear understanding of our needs and ensured the set-up was smooth and effective. Super collaborative."
Gina MulaCOO, ISI Global
"Great honesty and value for money from day one. Methodical, professional, and patient as we navigated the build of our CRM. We look forward to continuing to work with them on future projects."
Emma Lester-DevittCOO, Tribe Connect

Let's talk about your business.

Thirty minutes with a certified consultant. We'll tell you what we'd do, what it would cost, and whether it's worth doing at all.

Book your free consultation Explore our services